5/29/2023 0 Comments Ceb the challenger saleWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. ![]() THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
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